Evergrande Daytime Parade – Concept

Working closely with the creative team at Evergrande, Miziker developed a daytime parade concept to celebrate the stories and music of the park. The concept for the parade followed Miziker’s guiding principals of strong narrative and meticulous attention to detail, making each element feel simultaneously unique and part of the larger story through carefully composed musical motifs, intricate show action, and story-driven themed parade units that include floats, kinetics and costumed performers.   

Client

Evergrande

Project

Parade Development

Role

Creative Design

Year

2018-2019